Spreadsheet running the business? We build the internal apps, system integrations, and legacy modernization that off-the-shelf platforms gave up on. Build-vs-buy math before we quote the build.
Clientsacross US · UK · EU · UAE
Decadeof custom software engineering
Top Rated Pluson Upwork (both founders)
$6M+saved for clients
Spreadsheets, finally retired
Legacy code nobody's scared of
Integrations that survive Monday morning
Spreadsheets, finally retired
Legacy code nobody's scared of
Integrations that survive Monday morning
Featured work
Three engagements, three different shapes of custom software: purpose-built workflow inside an existing platform, vendor consolidation across five systems, infrastructure built when off-the-shelf wasn't enough. Metrics fill in once Dharmesh confirms the numbers.
A purpose-built workflow inside the client's existing ERP whose vendor roadmap couldn't match their operations. Custom approval flows, role-based permissions, and an integration layer connecting four downstream systems with full audit trails, without replacing the platform of record.
847
Approvals/wk
4
Systems live
How custom software engagements begin
Most custom software engagements with us start in one of four shapes. If you see yourself below, we have a strong opinion about how the next twelve weeks go.
01
The 200-column spreadsheet has six people stepping on each other and an ops lead who can't take a vacation. We don't rebuild the spreadsheet as software; that ships a worse spreadsheet. We map the actual workflow, find the 80% case, and ship something opinionated. 200 columns usually collapse to 14 fields and 3 statuses with real permissions. Django admin or Retool for the back-office surface, six to ten weeks to V1.
Typically ships
02
Nobody owns the code. Nobody trusts the deploys. Every feature request becomes an incident. The instinct is to rewrite, usually wrong. We audit what the tool does versus what it should do, where the brittle parts are, and what wrap-and-extend costs versus full rebuild. You get the call with the math, not the recommendation easiest to bill. Sometimes the answer is an API layer; sometimes a twelve-week rebuild on a stack your team can hire for.
Typically ships
03
The CRM doesn't talk to billing, billing doesn't talk to inventory, every handoff is a person copying numbers. Zapier and Workato cover the simple cases. They hit a wall when retries, idempotency, and audit trails matter. We build event-driven integration layers with a real queue, Composio or custom connectors per system, and observability so you can see what failed and replay it. The point isn't that the systems sync; it's that you can prove they synced.
Typically ships
04
You bought the platform. It does 60% of what you need. Customizations inside it are slow, brittle, and expensive, and the vendor's roadmap doesn't match yours. We don't replace your system of record; we build the missing 40% as a focused app that integrates cleanly. Salesforce stays the CRM, NetSuite stays the ERP. We own the workflow nobody else handles, then surface it back via embedded UI or API.
Typically ships
Our process
Six stages from scoping to scale. Click through to see what gets produced at each stage and the artifacts you walk away with.
Workflow mapped against what off-the-shelf actually covers: Salesforce, NetSuite, Retool, the internal tools market. End of week one: a build-vs-buy matrix, the systems that need to integrate, a data model sketch, and a cost line per option.
Sample artifact
APPROACH
COST
RISK
Visual mockup - real artifact replaces this in production
Sample artifact
Visual mockup - real artifact replaces this in production
These are our super weapons that help us build a strong structure for your organization!
Tailwind CSS
Java Script
Kotlin
React
Swift
Flutter
NestJS
Django
Pricing tiers
Three starting points. Real number after a 20-minute scoping call. These are the ranges we work in for custom software builds.
Starter
$25k
/ projectInternal app on existing data, Retool or Django Admin layer with role-based permissions. 6-10 weeks to V1.
Growth
$60k
/ projectFull custom internal platform with integrations across 3-5 systems and workflow automation. Compliance evidence packaged.
Custom
Talk
For legacy modernization, enterprise integration platforms, or regulated- industry rebuilds with ongoing partnership.
These are the words that keep us going even an extra mile!
The questions clients ask every time. Answered in full so you can make a confident decision.
A Figma specialist designs with system thinking, not just visual craft. They use Variables and design tokens so colours and spacing update globally from one change. They build components with Auto Layout so designs behave like real responsive CSS. They configure Dev Mode so developers get annotated specs without needing to ask. A generic UI designer uses Figma as a drawing tool. A Figma specialist uses it as a product engineering tool that happens to produce beautiful output.
For ops leaders and CTOs mid-decision
The first call every custom software engagement starts with. The framework includes three-year cost projections, vendor-lock scenarios, and the cost of customizing the off-the-shelf option until you've effectively built it twice.
One email, the PDF attached. No drip sequence, no sales follow-up.
TODO - Genuine PDF resource to be authored before going live
PDF - 6 pages
The Custom Software Decision Guide - 2026
Three ways to work with reverseBits
Different buyers need different first steps. No push to a sales call before you're ready.
Soft - just exploring
A 6-page PDF on the first call every custom software engagement starts with: buy, build, or wrap-and-extend, with three-year cost projections.
Download the guideMid - ready to explore
Tell us the workflow that's breaking. Six-question qualifier first so we use the time well.
Book a scoping callNow - ready to start
Share your brief or system map. Proposal back within one business day, including a named partner.
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